Cross-Promotion Of Greeting Cards
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You’ve worked hard on your shop. You’ve got some really great designs offered on a lot of great products. They would make great gifts…. right?
Well, what do you need when you give a gift? A card!
If you own a CafePress premium shop, try this experiment with a few of your most popular designs: In the description area above the products, add the following in big bold letters- Giving this as a gift? Check out our matching greeting card! Then hot-link the entire thing to the single greeting card for that design.
What does this do? Hopefully, you’ll see an increase in impulse purchases of cards PLUS the Google gods see a nice link with the keywords “gift” and “greeting card.” Can you say Google juice?
And, hey….. ImageKind just added greeting cards! This technique would work there as well!
2 Comments
March 22nd, 2008 at 6:06 pm
Hey, nice idea! I’m going to try this!
March 28th, 2008 at 12:18 pm
You can take that concept a step further and allow them to FULLY customize the card you made available for them. On Zazzle you can provide the customer with templated cards, so that they can insert their own message or images with in your card design! Check out the links below to get more details on WHO is already doing this and HOW you can do this too!
Zazzle Templates:
How to create a Zazzle template product:
1) http://www.zazzle.com/mk/star/api/creating_product_templates_documentation/?rf=238646722251947230
2) http://blog.zazzle.com/2005/12/08/zazzle-card-templates/?rf=238646722251947230
>Examples of people using our templates:
These are all template products
http://www.zazzle.com/pd/find?qs=templates/?rf=238646722251947230
Disney template examples
http://tinyurl.com/2zkcbx
Kiss (The Band) template examples
http://www.zazzle.com/kissmerch
The Who (only a couple)
http://www.zazzle.com/thewho/?rf=238646722251947230
Liberty Maniacs (has several, here is one example)
http://tinyurl.com/27zlb4
-Rob
http://www.robgreenleaf.com