Introducing Printfection myBrand!
By
Woo Hoo! CafePress and Zazzle… sit your arses up and take notes!!!!!
Shopkeepers have been lamenting over the fact that customer’s orders from print-on-demand companies come embalzoned with branding from that particular company on boxes, packing slips, etc.
Bad for shopkeepers because a customer may not remember the URL or name of the shop where they purchased such cool designs, but they’ll sure see all of the POD information front and center. Where will they head for their next purchase? To the POD company’s website, of course. This is even more frustrating when you watch your stats and realize that your site is bringing a lot of that traffic that may never return. It also makes the POD company your competitor in a sense.
Seems to me that one of the POD’s has FINALLY listened to shopkeeper complaints! Printfection has launched myBrand! What is it? Glad you asked!
According to Printfection‘s blog, myBrand gives you, the shopkeeper, control in the following areas:
In-Store Experience
- Ability to remove the Printfection header bar from your store, including the Printfection logo
- Easier for customers to contact the partner/ store owner directly with the new custom Contact/ Help URL for general inquiries
- Revised in-store Help Center
- Contact forms carrying your branding
Checkout Experience
- Customize the logo, background image, and color scheme
- Choose your own font
- Return customers to your own URL after checkout
Delivery Experience
- Send order confirmation emails with your own “From” name and your business/ store name displayed prominently in the email body
- Add your own footer to the emails
- Display your logo on packing slips and shipping labels
And how much is all this beautiful branding gonna cost you? Right now…. abso-freakin-lutely nuthin’…..
I certainly hope CafePress and Zazzle are perkin’ up their widdle ears and takin’ notes! I do believe I just got motivated to work on muh Printfection shops once more! I’m all for custom branding my own t-shirt and gift shops!
*runs off to upload designs*
Kayecee gives Printfection’s myBrand a five shoe review! (5/5 shoes)
10 Comments
November 25th, 2008 at 5:24 pm
Wow! What a scoop. Even Artsnow charges for that.
November 25th, 2008 at 5:25 pm
I actually bookmarked the blog post at printfection earlier today. It’s a wonderful opportunity for POD sellers.
November 25th, 2008 at 5:41 pm
Wow, what a great reason for me to pick back up at my Printfection stores that I’ve been ignoring!
November 25th, 2008 at 5:42 pm
Finally;
It took me just a few minutes using the header image I had to reduce the PF name to the bottom of the page (‘powered by’) – will work up a new logo at their maximize size and a smaller logo for the packing slips….
A great leap ahead of those other guys!
November 25th, 2008 at 5:45 pm
I saw it early this morning before I went to work and have been about to croak all day to get the story up! I hope this bodes well for the future!
November 25th, 2008 at 6:15 pm
Awesome!
November 25th, 2008 at 6:42 pm
Holy giant POD leaps Batman!
Major breakthrough for POD shopkeepers and another nail in the coffin of the rest if they don’t step it up!
November 26th, 2008 at 6:13 am
AWESOME! Now I have to figure out how to divide my time setting that stuff between the other PODs and their new things… sure wish CP would get AHEAD of the competition instead of constantly lagging behind. I can only assume it’s through the vast advertising budget (aka our lost VB) that keeps them afloat at this point…
November 27th, 2008 at 6:49 am
That is a very, very interesting development. I’ve often wondered why I should put so much time in effort on off-site websites to drive traffic to a POD company when they will simply brand over my brand. This business model makes a lot more sense to me. Kudos!
July 21st, 2009 at 3:29 am
I will have to make an effort to dust off my shop and try this out. This moves Printfection a small step closer to the big guys.